ABOUT US

How is started...

Ami Hayes - Founder and Owner of Dad Squad Gear

Ami Hayes, the passionate founder and owner of Dad Squad Gear, is a dedicated advocate for fatherhood and patriotism. Inspired by the birth of his third daughter in 2022, Ami set out to create a brand that celebrates and empowers dads, particularly those who serve and protect. His journey into fatherhood began in 2015, and he now proudly fathers three daughters.

Ami's vision for Dad Squad Gear extends beyond just a business; it's a community dedicated to elevating the status of patriotic dads. Under his leadership, Dad Squad Gear specializes in a wide variety of hats stitched in-house, as well as tee shirts, patches, gun mats, flags, and more. Each product is crafted and packed with care, ensuring a special experience for every customer.

Ami’s commitment to fatherhood and patriotism is deeply rooted in the values of liberty, the constitution, and the right to keep and bear arms. He believes in inspiring dads to train hard, be prepared, and stay fierce. This ethos is reflected in the brand’s popular new hat slogan, "Make Dads Fierce Again."

Beyond his entrepreneurial pursuits, Ami is dedicated to giving back to those who serve. Dad Squad Gear collaborates on meaningful pieces supporting military and first responders and offers exclusive discounts to these groups through their partner GOVEX.

Ami's dedication to his brand is matched by his commitment to his family and community. He resides in Los Angeles, California, where Dad Squad Gear operates, and continues to foster a community of dads passionate about fatherhood and patriotism through an active Instagram page and role models highlighted on the brand’s website.

Through Dad Squad Gear, Ami Hayes is not just selling products; he’s building a movement that honors and empowers dads across the nation.

Join Our Community

By wearing Dad Squad Gear, you join a community of like-minded dads who share a passion for fatherhood and patriotism. Our community is about more than just clothing; it's about embracing the values of strength, preparedness, and dedication to family and country. Connect with other dads who inspire and support one another, and become part of a movement that celebrates the vital role of fathers in our society.